Online sales and shipping
For brands and retailers shipping across Belgium or internationally.
- Catalogue with variants and stock
- Bpost, DPD, Mondial Relay or another carrier
- Order tracking and transactional emails
E-COMMERCE BELGIUM · SHOPIFY · WOOCOMMERCE · PRESTASHOP
E-commerce website design in Belgium, built to sell and grow
Feed The Web builds fast online stores that your team can manage and that fit the Belgian market. Catalogue, payments, shipping, click and collect, SEO and sales measurement are designed together from day one.
- Bancontact and secure payments
- Store in FR · NL · EN
- Catalogue SEO included
- Training and autonomy
Your business, open 24/7
OrdersCentralised
PaymentsSecure
CatalogueControlled
SEOMeasurable
01Orders✓
02Catalogue✓
01 · A SOLUTION FOR YOUR SALES MODEL
Selling online does not mean the same thing for every business.
We define your catalogue, customers, logistics and objectives first. The platform comes next — not the other way around.
Local click and collect
For stores that prepare online orders and organise collection.
- Configurable collection slots
- Online or in-store payment depending on the project
- Local delivery zones and opening hours
B2B e-commerce
For selling to professional customers with business-specific rules.
- Pricing or catalogues by customer group
- Quote requests and repeat orders
- Possible ERP, POS or inventory connection
02 · WHAT IS ACTUALLY DELIVERED
A complete online store, not just a polished theme.
Every element supports the purchase journey: finding a product, understanding the offer, paying smoothly, receiving the order and coming back.
Catalogue architecture
Categories, filters, search, variants and attributes shaped around how customers look for products.
Conversion-led design
Clear category and product pages that build confidence on mobile and desktop.
Belgian payments
Bancontact, cards and digital wallets through the selected provider, such as Mollie or Stripe.
Delivery and collection
Shipping rules, thresholds, zones, click and collect and carriers aligned with your operations.
E-commerce SEO
Indexable structure, structured data, redirects, category content and controlled faceted navigation.
Sales measurement
GA4, purchases, traffic sources, campaigns and key events configured with appropriate consent.
Clear administration
An interface prepared for your team to manage products, stock, promotions and orders.
Supported launch
Acceptance testing, training, documentation and stabilisation so you can launch with confidence.
03 · CHOOSING THE RIGHT PLATFORM
Shopify, WooCommerce or PrestaShop: the project should decide.
We recommend the option that fits your team, catalogue and integrations. Feed The Web does not force one technology.
Shopify
Launch quickly on managed infrastructure
- Straightforward administration
- Broad app ecosystem
- Useful for teams that want less technical maintenance
WooCommerce
Connect content, SEO and commerce in WordPress
- Strong editorial flexibility
- Good fit for a manageable catalogue
- Extensions selected carefully
PrestaShop
Run a structured, scalable commerce catalogue
- Advanced product management
- Detailed commercial rules
- Relevant for more complex commerce requirements
04 · BUILT FOR THE BELGIAN MARKET
A Belgian store must build trust, deliver reliably and speak the customer’s language.
Conversion often depends on practical details. We address them before launch instead of bolting them on later.
Bancontact
The payment method Belgian customers expect, through the selected provider.
FR · NL · EN
A clean multilingual structure with separate URLs, content and hreflang.
VAT and invoicing
Settings prepared around your commercial rules and reviewed with your accountant.
Bpost and carriers
Methods, rates and tracking aligned with your actual fulfilment process.
Click and collect
In-store collection, time slots and local zones when this model fits.
GDPR and consent
Analytics and marketing configured around clear, documented consent.
05 · E-COMMERCE SEO FROM THE START
Search visibility begins before products are imported.
A store can be technically live and still invisible. We prepare a structure that helps Google and customers understand the catalogue.
Search intent mapping
Map queries to categories, uses, brands, products and locations before freezing navigation.
Strong categories
Build true landing pages with useful copy, controlled filters and relevant products.
Useful product pages
Titles, benefits, specifications, availability, imagery and objection handling without duplication.
Structured data
Product, Offer and BreadcrumbList markup when the underlying data supports it.
Safer migration
URL inventory, 301 redirects, canonicals and indexation checks during a redesign.
Measure and improve
Track revenue, average order value, conversion, internal search and pages that assist sales.
06 · A VISIBLE PROCESS
From offer to first order, without a black box.
Discovery
Objectives, catalogue, customers, logistics, languages, payments and integrations.
Architecture
Navigation, categories, filters, templates and priority purchase journeys.
Design
Mobile shopping, product pages, basket and reassurance aligned with your brand.
Build
Platform, content, payments, delivery, tracking and technical SEO.
Testing
Orders, VAT, emails, stock, coupons, mobile, performance and failure scenarios.
Launch
Training, release, monitoring and optimisation priorities based on real data.
FAQ · E-COMMERCE
Frequently asked questions about e-commerce website design in Belgium
Clear answers before you choose a platform or request a proposal.
Which platform should I choose for a Belgian online store? +
Shopify often suits teams that want managed infrastructure, WooCommerce fits projects combining WordPress content and commerce, and PrestaShop supports more advanced catalogues or commercial rules. We choose after reviewing products, team and integrations.
Can you integrate Bancontact? +
Yes. Bancontact can be configured through a compatible payment provider, including Mollie or Stripe depending on the platform and project. Cards and digital wallets can also be added.
Can the store run in Dutch, French and English? +
Yes. We prepare separate URLs, coherent navigation, hreflang and a manageable translation process. Raw automated translation is not enough for search visibility or conversion.
Can you add shipping and click and collect? +
Yes. We configure shipping methods, zones, thresholds, in-store collection and time slots around your operation. Connections to Bpost, DPD, Mondial Relay or other services depend on the platform and available accounts.
Is SEO included in the e-commerce build? +
SEO architecture, templates, canonicals, structured data, filter control and redirect planning are part of the build. Ongoing content and authority work can then be handled separately.
Can you migrate an existing online store? +
Yes. We inventory products, customers, orders, content and URLs, then prepare mappings and redirects before the switch to reduce data and visibility loss.
Will my team be able to manage products and orders? +
Yes. The administration is configured for your team and training covers products, inventory, promotions, orders, refunds and content.
How much does an e-commerce website cost and how long does it take? +
Budget and timing depend on catalogue size, languages, platform, content, payments, logistics and integrations. After a short discovery phase, we provide clear scope, timing and a proposal rather than an incomplete generic price.
Your store should sell, remain manageable and be able to grow.
Tell us about your catalogue, logistics and objectives. You will receive a platform recommendation and a clear project scope.